Greenberg Traurig, LLP

  • Established in 1967
  • Firm Size 2995
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Trademark & Brand Management

Greenberg Traurig's Global Trademark & Brand Management Group advises clients on selecting, building, protecting, enforcing, and monetizing their brands and trademark portfolios throughout the world. We focus on helping our clients strategically develop, maintain, enforce, and grow their worldwide brand portfolios by providing them with patent, trademark, copyright, and domain protection and strategic counseling. Our attorneys stay current on changing trademark laws and processes worldwide and have wide-ranging experience in collateral practices affecting brands and their value, including tax, licensing, advertising, brand valuation, and social media. Our team draws on its collective USPTO experience to register some of the world's most famous and valuable trademarks. We build, leverage, and monetize trademarks, service marks, and trade dress worldwide, with the aim of increasing balance sheet value and high return on investment.

Our team is one of the largest international trademark prosecution, portfolio management, licensing, litigation, and counseling legal practices in the world, yet we partner with our clients on a one-to-one basis. We learn and appreciate our clients’ business objectives and marketing sensitivities and take them into consideration when we provide our counsel, making sure the appropriate risk tolerance and endgame are properly incorporated into our legal advice. By combining the focus, knowledge, and dedication of a small boutique firm with the resources of a large global enterprise, we are able to provide each of our clients with a unique approach for protecting their trademarks and brands based on their specific business needs and objectives.

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Intellectual Property & Technology, Anti-Counterfeiting, Patents and Innovation Strategies, Trademark & Brand Management, Intellectual Property Litigation, Transportation, Automotive View More

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Environmental, Real Estate, Digital Infrastructure, Data Center and Cloud Computing View More

London Co-Managing Shareholder; Co-Chair, Global Corporate & Securities Practice
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Corporate, Mergers & Acquisitions, Automotive, Food, Beverage & Agribusiness, Complex Torts View More

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Franchise & Distribution, Food, Beverage & Agribusiness, Corporate Governance & Compliance, Mergers & Acquisitions, Retail, Restaurant Industry View More

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Litigation, Intellectual Property & Technology, Technology, Media & Telecommunications, Appeals & Legal Issues, Antitrust Litigation & Competition Regulation, Intellectual Property Litigation, Media & Entertainment Litigation, Mergers & Acquisitions Disputes, Trusts & Estates Litigation View More

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Corporate, Mergers & Acquisitions, Structured Finance, Banking & Financial Services, Finance View More

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Tax, Private Wealth Services, Cross-Border Tax Planning, International Estate Planning, Opportunity Zone Funds, Latin America Practice, Real Estate Funds View More

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Peer Reviews

4.8/5.0 (1039 reviews)
  • Legal Knowledge

    4.8/5.0
  • Analytical Capability

    4.8/5.0
  • Judgment

    4.8/5.0
  • Communication

    4.8/5.0
  • Legal Experience

    4.8/5.0
  • 5.0/5.0 Review for Todd H. Girshon by a Principal on 02/11/15 in Environmental Litigation

    Excellent and trustworthy lawyer.

  • 5.0/5.0 Review for Ginger Pigott by a Partner on 05/16/13 in Products Liability

    Ginger is a very experienced litigator. She carefully analyzes and prepares her cases. She is a tough litigator and negotiator. In addition, she has a nice touch with witnesses on both sides of the case. Would recommend her to any client, and I'd... Read more

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