Our lawyers are retained by clients throughout Canada, the US and internationally to assist with a broad range of regulatory and marketing law matters. We advise and represent clients involved with the manufacturing, packaging, labelling and distribution of a wide variety of products with a particular focus on foods, drugs, natural health products, nutritional supplements, cosmetics and medical devices. We have over 15 years of experience assisting clients achieve and maintain product compliance as governed by many Canadian regulatory authorities, including Health Canada, the Canadian Food Inspection Agency and the Competition Bureau.
We are actively involved in various industry organizations, including:
- Advertising Standards Canada
- Canadian Cosmetic, Toiletry and Fragrance Association
- Canadian Health Food Association
- Direct Sellers Association
- MEDEC (Canada's Medical Device Technology Companies)
- Non-Prescription Drug Manufacturers Association of Canada
- Women in Food Industry Management
We understand that today's marketing and advertising needs transcend geographic boundaries. Promotions are regulated by a wide variety of federal and provincial statutes, administrative and industry guidelines, and voluntary codes of ethics. The multiplicity of regulation, together with the speed of change, dictates a tailored approach to meet our clients' varying needs to achieve cutting edge promotions that are compliant and successful.
Our team draws on the strength of our national practice groups, including our competition law, intellectual property, hospitality and tourism, health, sports and entertainment law groups, to offer a comprehensive package of legal services that meet all aspects of our clients' needs.
We offer proactive advice and recommendations to our clients through a keen awareness of market trends, legislative change and policy initiatives. We offer our clients regular updates on current issues and, because of their expertise, our lawyers are often called upon to participate in industry events, panel discussions and conferences.
Members of our group have assisted clients in pursuing and defending challenges with respect to comparative advertising campaigns, Competition Act issues, product liability, trade complaints as well as responding to compliance issues from regulatory bodies. We understand the impact of technology in each of these areas and we work with clients to ensure compliance in everything from instant promotions to online media.
No matter how large or small your company is, we are here to guide you through the technical legal landscape of marketing and advertising law.
