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Advertising and Marketing Articles


Advertising and Marketing

Whether you're a marketing firm, advertising agency, freelancer or company that advertises its products, it's critical to have knowledge of advertising law, marketing law, promotions law and privacy law. Deceptive advertising, telemarketing fraud, false claims and unfair marketing can all have serious legal consequences--while also damaging your company's reputation, diminishing sales and lowering shareholder value. A lawyer who has experience handling these issues can work to ensure your company is in compliance with all relevant advertising , marketing and promotions laws. At the same time, your advertising attorney and law firm can help protect your company's brand, while being on the watch for competitors and infringers who are illegally using your company's intellectual property, including trademarks, as well as those that are disparaging your company in their own advertising.