Rob Friedman has spent nearly fifteen years navigating the complex world of insurance coverage law. Before he helped found Friedman Fisher Verity, Rob was actually leading the coverage team at one of Richmond’s most respected insurance defense firms. That experience is a huge asset for his clients today because he knows exactly how insurance companies think and how they often try to limit payouts. Even when he was on the defense side, Rob always looked for opportunities to represent policyholders and claimants, so he is incredibly excited to finally do that on a full-time basis. He has dedicated his entire practice to making sure regular people get the coverage they have actually paid for and are legally entitled to. When you are dealing with an insurance company that is being difficult, you want someone like Rob in your corner, someone who has seen the industry from the inside and knows every trick in the book to secure the benefits you deserve.