Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

Setting a Social Media Strategy

06.27.2017

According to a study conducted by the Pew Research Center in 2016, approximately 69% of Americans use some form of social media. The widespread use of social media today makes it an ideal platform to expand your law practice and recruit new clients. However, the growth of social media users has also meant growth in […]

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The Four Buying Habits Series: The Humanistic Buyer

06.20.2017

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure […]

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Where Did Our Google Client Reviews Go?

06.15.2017

Have you ever noticed that your firm’s Google listing has fewer reviews than it did in the past? Or that a specific review from a satisfied client seems to have disappeared? You aren’t seeing things.  Google has instituted filtering programs for the reviews on its Google My Business listings which will remove reviews they believe […]

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The Four Buying Habits Series: The Spontaneous Buyer

06.05.2017

When making a purchase or seeking a professional service, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. […]

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The Four Buying Habits Series: The Competitive Buyer

05.31.2017

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live […]

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How Social Media Can Tarnish Your Law Firm’s Brand

05.17.2017

Social media provides great opportunities to boost your law firm’s brand and establish your reputation online — when it’s used correctly. While tweeting at 3 a.m. is already seen as a less-than-advantageous way of getting your message out, what hurts your brand most is relaying incorrect or inaccurate information about your firm, not optimizing your […]

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Manage Your Leads Better – Reap the Benefits

05.11.2017

From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come […]

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